About Us

Prasang – which means occasion – is an Indian ethnic wear brand crafted for every moment worth celebrating. Whether it’s a casual day out or a festive gathering, our pieces are designed to bring you the best of both worlds: effortless comfort and thoughtful design.

We work with breathable fabrics like cotton and Chanderi to create silhouettes that flow with you. Our collections blend traditional charm with modern sensibilities, making Prasang a go-to for women who want to feel confident, free, and beautifully dressed — without ever compromising on comfort.

Founded in 2025, Prasang was born from a simple idea: style should feel as good as it looks.

A Note from Our Founder

Hi, I’m Yatri Darji, founder of Prasang. I’ve always loved shopping for clothes, but I often found myself choosing between comfort and design — one always came at the cost of the other. That frustration became my fuel.

With a passion for Indian textiles and a dream to create something of my own, I launched Prasang to offer women what I always looked for — easy-to-wear pieces that feel luxurious, look stunning, and celebrate the beauty of every occasion.

Welcome to Prasang — where comfort meets celebration, and every outfit tells a story.